Base Creative Tells Huffington Post about the Changing Trends of Content Marketing

26 May, 2016

Base Creative offers insight to Huffington Post on Gen Z’s online habits and the gap that needs to be filled in content marketing to this new generation. Owned media is redefined to mean more than a corporate website; brands need to embrace the pervasive use of social media to spread their messages, even when this means that it is harder to monitor ROI.

Traditional content strategies – TVC, magazine ads, or website banners – are no longer sufficient in spreading content to the target audience. Brands are relying on third-party platforms as first-move approaches in their content marketing. For instance, using social media can actually form a more solid online presence than the company’s website. Furthermore, the content must fit into a mobile screen, as smartphone users are the primary audience of social media.


Read the full article on Huffington Post.