Our Work

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Packaging Design

Packaging that engages the customer through differentiation and first class design. Providing a comprehensive range of Packaging Design and POS services that focuses on differentiation, authenticity, and production efficiency.


Experience. Our Difference

We are an experienced team that can manage the entire process from Brand and Packaging Design through to retail POS design production.

Base Creative's integrated Packaging Design practice is led by more than 20 in-house Brand and Business Strategy consultants and Production consultants – and supported by a full-service marketing communications and digital team. These capabilities allow us to develop insightful and practical Packaging Design solutions rooted in a sound understanding of consumer expectations and reactions.

Our key strength in the packaging industry is our strategic perspective and commercial understanding of the whole value chain process combined with international level creative work – from developing a go-to-market strategy and new product range, to production and shipping through Point-of-Sale design. We are particularly experienced in large-scale projects that require many different components.


Many Industries. Major Possibilities

Working with world-leading clients across a range of industries.

We have a strong track record of delivering packaging impact for many products across a range of industries – working with clients to build value and profitability for their business through Branding, Packaging, Point of Sale and Retail design. For each industry listed below we have undertaken an average of 15 large-scale projects, and we pride ourselves on familiarity with the prevailing trends of each industry, as well the subtle brand and technical differences.


Consumer Electronics
Skin Care

Food and Beverages
Luxury Packaging

Product Design
Invitations & Box Sets


Multidisciplinary. Taken Right to the Edge

Our Packaging design practice is supported by a tech-savvy full-service branding and marketing team.

Being a multidisciplinary agency allows our clients to benefit from our Brand Strategy Marketing, Website, Social and PR services – which are essential to the success of new product launches, but are often outsourced at other agencies. You can be sure that the packaging is closely aligned with the Brand Strategy, appropriate to the product positioning, and in harmony with other expressions of the brand personality.

Having it all in-house gives you a single contact point and total peace of mind. We assign different consultants to different components of each project – ensuring no bottlenecks impede the project.

The Best People. For the Best Performance

Our packaging team has some of the most experienced and dedicated packaging professionals in the industry. 

Many of our team members have advanced degrees in Branding and Graphic Design with over 10 years of packaging experience serving leading clients – and have worked together as a team for an average of 5 years. To provide our clients with additional insights we are supported by a network of specialized external consultants in the areas of Paper Selection, Drop Testing, and Consumer Testing.

Our Glocal Network

A unique east meets west perspective that integrates both left and right sided thinking.

With offices in New Zealand, Asia and Europe, we draw on our considerable Branding and Packaging Design experience of high profile projects globally to provide clients with a comprehensive perspective and recommendations on the packaging challenges they face – wherever they are. We serve clients around the world, and having operations in multiple time zones means we can deliver solutions in their time zone.


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