Experience. Our Difference
Our team has deep functional marketing communications expertise and can manage the entire process from Brand and Business Strategy, through to Marketing Planning and execution as well as analytics and calibration. We help turn penetrating consumer insights into commercial success.
Base Creative's integrated Marketing Communications practice is led by more than 20 in-house Brand and Business Strategy, Marketing and Social and PR consultants – and supported by our full service graphic design and digital team. These capabilities allow us to develop insightful and practical Marketing solutions that save our clients time and money. We address our clients’ strategic challenges such as how to differentiate themselves in a cluttered market, or to enter new markets.
Our key strength in this field is our strategic perspective and first-class creative work combined with in-depth consumer insights. We can guide you through the entire process from developing go-to-market strategies and above the line campaigns to Sales presentations and Social Media Management. We are particularly experienced in large-scale projects that involve many different components and media.
Many Industries. Major Possibilities
Working with world-leading clients across a range of industries.
We have a strong track record of delivering impact across a range of business sectors and industries – working with clients to build value and profitability for their business through integrated Marketing communications. For each industry listed below we have undertaken an average of 15 large-scale projects – usually working with the CEO, the management and the production team. We pride ourselves on knowing the prevailing trends of each industry, as well as understanding the subtle brand and technical differences.
Planning
Digital Marketing
Message Development
Print
Brochures & Collaterals
Integrated Campaigns
Multidisciplinary. Taken Right to the Edge
Our Marketing Communications practice is supported by a tech-savvy full-service branding and marketing team, and a highly experienced group of writers and graphic designers.
Being a multidisciplinary agency allows our clients to benefit from our Brand Strategy, Digital and PR Services – ensuring that all your marketing communications will be fully aligned with your brand strategy. Having it all in-house gives you a single contact point and total peace of mind. We assign different consultants to different components of each project – ensuring no bottlenecks impede the project.
The Best People. For the Best Performance
Our team has some of the most experienced and dedicated marketing professionals in the industry.
Many of our team members have advanced degrees in business and marketing, and over 10 years’ experience serving leading clients – working together as a team for an average of 5 years.
To provide our clients with additional insights, we are supported by a network of specialized external Marketing consultants – in areas such as Qualitative Marketing Research, Search Engine Optimization and Pay-per-click campaigns.
Our Glocal Network
A unique east meets west perspective that integrates both left and right sided thinking.
With offices in New Zealand, Asia and Europe, we draw on our considerable Brand Marketing and Communications experience of high profile projects globally to help clients reach even the most elusive target audience – wherever they are. We serve clients around the world, and having operations in multiple time zones means we can deliver solutions in their time zone.
