Designing every detail to express the essence of your brand.
Providing a comprehensive range of branding services to help you to differentiate your products and services from those of competitors and the clutter in the marketplace. Based on Brand Research to give us a clear starting point, we pursue a path from Brand Strategy to Brand Identity Development, brand guides and Brand Book creation.
Giving your brand a distinctive look and feel across all touchpoints.
Successful brands invariably have a strong visual identity and brand design system that makes them recognizable without even the name or logo being visible. Symbolism, fonts, colour schemes, photographic style - all contribute to an instantly recognizable product personality that uniquely identifies your brand. Being multidisciplinary we design for all touchpoints - ensuring that your customer encounters the same consistent look and feel everywhere they meet your brand.
Bringing new life to a brand through rejuvenation and repositioning.
Without refreshment all brands will fail to keep up with market changes, eventually declining and losing relevance - while still retaining a portion of their loyal following. The challenge is to reinvigorate the brand to attract a new customer base without sacrificing the existing one.
Every case is different - some brands evolve so much that they bear no resemblance to the initial business area. Others simply look tired and dated.
Renewing brands is our daily work - repositioning them for the future, accentuating their positive differences, while stripping away outworn associations.
Giving each destination a story and an aspirational identity.
Unless you've lived in a particular city or country you'll only know it from your impression - usually this is in terms of a few qualities, attributes or some kind of story. When we think of Paris, romance comes to mind, or fashion when we think of Milan. This simple brand narrative has a large influence on our decision to visit or move to a city.
At Base Creative, our destination branding services are focused on creating a compelling and relevant story and idea for the destination as well as an aspirational brand identity - which we roll out to every touchpoint.
If you are introducing a new brand to the market, we can help you to undertake market and trend analysis through to brand strategy and brand design. Find out more
Repositioning a brand for the future and adapting to changes in consumer behaviour are areas in which we have considerable experience. Find out more
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