BASECREATIVE

Event creation for Audemars Piguet

Client

Audemars Piguet

Project Type

Marketing Communications
Packaging Design
Branded Environment

Industry

Jewellery
Luxury
Consumer Goods
Retail


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Background

The Audemars Piguet Queen Elizabeth II Cup (Audemars Piguet QEII Cup) has been one of Hong Kong’s major sporting events since 1999. For consecutive years, the Swiss haute horlogerie brand has enlisted Base Creative to design and manage all of the event’s stationery, premiums and marketing collaterals.

Blending contemporary design with traditional artistry, we have helped Audemars Piguet to highlight this remarkable annual racing event while bringing out the brand’s values of unparalleled craftsmanship, cutting-edge technology and heritage to its worldwide audiences.

Challenge

Throughout the last decade, the Audemars Piguet QEII Cup has undoubtedly captured the attention of renowned stakeholders all around the globe. As the event has become a milestone for many top-class champions who continued with glory in other international races, the key challenge was to respect its local heritage while injecting new and international elements to the event.

For over 4 years, we have been creating some of the most unique and memorable experiences for Audemars Piguet.

Creating a major sporting event for the world’s leading luxury watch brand.

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