BASECREATIVE
Brand communications for Nespresso
Client
Nespresso
Project Type
Marketing Communications
Packaging Design
Branded Environment
Industry
Food & Beverage
Consumer Goods
Retail
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Background
Global coffee brand Nespresso is a story rooted in the company’s heritage of the highest quality coffees, innovative stylish machines and personalized services. In launching its stores in Hong Kong, the aspirational brand has commissioned Base Creative to design its brand communication materials for better traction and awareness in the market.
Challenge
Knowing that Nespresso is not just about coffee, but also a lifestyle that is simple and refined, timeless and elegant, we wanted to stay true to the brand values as well as creatively adapting to the local market and mindsets of discerning coffee drinkers in Hong Kong.
From magazine editorials to in-store promotions, we have helped Nespresso to develop and deliver effective and relevant communications on an ongoing basis.
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