APM Monaco is a trendy and sophisticated jewellery brand for fashion forward consumers. As the brand releases a new collection every month following the latest trends, its online platform has become an essential part of its distribution and sales method. This was a challenge in and of itself – how to engage shoppers with the right digital experience and information.
Informed by APM Monaco’s new brand positioning, we needed a new art direction that resonates with APM Monaco’s audiences – emphasizing the chic and cosmopolitan attitudes that are really the foundation of the brand.
In place of APM Monaco’s former image, we created a highly contextual art direction, distilled from APM Monaco’s bold and empowering brand image, which is more appropriate for APM Monaco’s level of feminine familiarity and sophistication.
We looked at the store design from a customer’s point of view, pinpointing and translating what would be considered as a physical experience to a fully integrated online environment. We created pivot points for customers who crave simplicity to choose what’s right for them in a highly personalized and easy-to-use browsing system. This allows customers to weigh their options just as they would in brick-and-mortar stores.
© 2016 Base Creative Consultants Co. Ltd