APM Monaco is a trendy and sophisticated jewellery brand for fashion forward consumers. As the brand releases a new collection every month following the latest trends, its online platform has become an essential part of its distribution and sales method. This was a challenge in and of itself – how to engage shoppers with the right digital experience and information.
We looked at the store design from a customer’s point of view, pinpointing and translating what would be considered as a physical experience to a fully integrated online environment. We created pivot points for customers who crave simplicity to choose what’s right for them in a highly personalized and easy-to-use browsing system. This allows customers to weigh their options just as they would in brick-and-mortar stores.
Informed by APM Monaco’s new brand positioning, we needed a new art direction that resonates with APM Monaco’s audiences – emphasizing the chic and cosmopolitan attitudes that are really the foundation of the brand.
In place of APM Monaco’s former image, we created a highly contextual art direction, distilled from APM Monaco’s bold and empowering brand image, which is more appropriate for APM Monaco’s level of feminine familiarity and sophistication.
© 2016 Base Creative Consultants Co. Ltd