Brand creation and brochure design for one of China’s most prestigious polo clubs

The branding of Goldin Metropolitan Polo Club – which features one of the most luxurious hotels – hinges on redefining the elite sport in a classic contemporary way. Base Creative helped the company to articulate the exclusive brand essence that perfectly complements its luxurious site. Besides creating the brand through strategic positioning, we also designed and uncovered the tone and voice of the brand in an elegant brochure, presenting the brand to its stakeholders in the most appealing manner.