Creating a modern luxury brand for a pioneering Asian yacht builder

Leading yacht producer Kingship needed to upgrade its service offerings and establish itself as a luxury brand of the highest quality. They asked Base Creative to help position Kingship as an ultra-premium and exclusive yacht brand that is pioneering innovative designs like the Ocean SUV, and to reflect its luxury qualities – which have earned it the title of "Best Asian Motor Yacht Builder" – in all of the branding touchpoints, including identity, print ads, brochure, and website.