Refreshing one of the fastest-growing financial services companies in Hong Kong

KCS – which originated as a spinoff of KPMG Corporate Services – provides corporate accounting and payroll outsourcing services and is a comparatively new but rapidly growing player in the already cluttered industry. In order to cut across other financial companies of similar standing, KCS needed to develop a differentiated brand strategy and identity. They asked Base Creative to refresh the brand following an “upstream” process – from crafting the positioning down to designing the print ads – that would increase business efficiency and provide a more positive experience to the brand’s stakeholders. Through extensive research and brand workshops, we helped the brand to develop a brand strategy and identity that would give it clear market differentiation.

Inspired by the Chinese imageries of growth and persistence, we repositioned KCS as a company of Knowledge, Commitment and Success. Based on the new positioning, we designed the brand communications across all touchpoints, delivering consistent and differentiated messaging to KCS's different stakeholders.
















Love this project?

View all